Iconic Italian brand Pirelli has appointed Capitalize to promote its motorcycling activities in the UK. The remit will include a PR campaign for Pirelli and Metzelers extensive racing activities, to publicise the fast-growing product range through specialist and trade motorcycling media as well as to a wider audience through motorsport, national and consumer lifestyle outlets.
Pirellis racing portfolio ranges from sole control tyre for the World Superbike Championship and British Superbike Championship to its huge presence at landmark road racing events including the Isle of Man TT, North West 200 and Macau GP as well as widespread club racing events. The company has also claimed victories in the 2008 MX1 and MX2 Motocross Championships, bringing its tally to an amazing 51 World Championship crowns.
Through its extensive dealer network, Pirelli supplies product to all segments of the motorcycling market from cutting edge Supersport tyres through to Touring, Adventure, Off-Road, Commuter and Scooter tyres. The companys mission statement is to be the number one tyre brand in the UK.
Capitalizes campaign will emphasise the heritage, racing development and high quality of the Pirelli brand and its products, endorsing the brands Power is Nothing Without Control message. The agency will represent Pirelli at British Superbike rounds and major road racing events, as well as providing an ongoing press office service from its London base.
Capitalizes appointment further enhances the agencys motorsport, motorcycling and motoring portfolio of clients which includes the Department for Transports THINK! Road Safety campaign, the International Motorcycle & Scooter Show, the Motor Sports Association, Big Earth (the TV production company behind TVs Long Way Down and By Any Means), and air racing series Aero GP.
Gianmarco Spigolon, Managing Director of Pirelli Moto UK, commented, We are thrilled to announce Capitalizes appointment and very much look forward to working with them. They have an excellent reputation in the industry and we believe they can carry our brand beyond our existing race fans to an even wider audience.
Harley Stephens, Account Director at Capitalize, said, We feel extremely honoured to have been chosen by Pirelli and are really looking forward to the challenge of promoting the numerous products through its motorcycle racing activities.